Train your team on your business challenges through simulations that stick

Practice real decisions in risk-free simulation environments custom-built for your organization.

Custom Business Simulation Games

Fully custom

We will build a simulation based on your organization’s reality, training your team for complex challenges it can actually experience.

Digital, analog, or hybrid

Form follows function. From haptic card-based workshop tools to fully digital experiences, we design your simulation for the format that works best.

Built on Systems Thinking

More than gamification: Our simulations represent the systems you actually interact with, including feedback loops, delayed effects and causal relation chains.

Off-the-shelf simulations don't fit your reality

Many organizations invest in training that looks good on paper but doesn’t change much in practice. There’s a gap that people cannot bridge.

“This isn’t how our business works.”

Standard simulations rely on generic scenarios. Participants quickly spot the gaps, miss the connection to their context and stop taking it seriously.

People understand, but don’t apply

You know what’s right in theory. Slides and case studies explain concepts. But when real decisions come up, people draw a blank and fall back to intuition.

Complex topics stay abstract

You can explain systems thinking, change management, or financial decision-making. But until people experience the consequences of their decisions, the insight doesn’t stick.

That’s why it’s worth to build something of our own.

What makes a simulation truly custom

Interact with your business dynamics

The dynamics that drive your business become the core of the simulation: Experience the effects of your decisions by watching their consequences unfold dynamically.

Your language, your situations.

We base the simulation on your KPIs, your terminology, your strategic challenges, so your participants will have it easier to transfer their learnings to the real world.

Make complex topics easy to understand.

Get to the heart of systemic issues effectively.

A format that fits your audience

We design our simulations in the format that best fits you – be it haptic, hybrid or fully digital. Many of our simulations evolve from workshop prototypes into scalable digital products.

Facilitation-ready from day one

A good simulation only works if people know how to run it. We design facilitation guides, materials, and train-the-trainer programs so you can actually use it across teams and settings.

Want to build a simulation
that’s truly yours?

Let’s meet and connect!

Bring your idea, your challenge, or just a rough direction. In a one-hour call, we’ll look at whether a simulation makes sense, what it could look like, and where the limits are. You’ll leave with a clear picture either way.

Schedule a Call Now

How we build your simulation

Most projects take between 4 and 8 months, depending on scope. But you’ll interact with a working version early on – we’re moving to experience and iteration quickly.

1. Discovery and Scoping

Let’s meet, connect and get to know each other. We learn your goals, audience, and constraints. You get a clear picture of what’s possible and a project scope.

2. Model Design

We map the structure behind the simulation. Where do outcomes come from, which parts are connected, what decisions are we able to take, how long until actions take effect?

3. Early prototype

Within a few weeks, you are already interacting with the simulation. The earlier we have something to test and react to, the earlier we can optimize for the core learnings of your simulation.

4. Game and UX Design

Iteratively, we shape mechanics, feedback, pacing, and narrative framing, based on what the prototype reveals. We fine-tune the balance between realism and playability – making sure the simulation conveys your key learnings.

5. Facilitation Design

We design the workshop concept around the simulation: debriefs, facilitation guides, and facilitator materials. The game and the facilitation are co-designed so that game mechanics, materials, and instructions fit together seamlessly.

6. Rollout and Training

We support launch and train facilitators so the simulation works in practice. If needed, we can also stay active as an ongoing support partner, making adjustments as your business evolves and training additional facilitators over time.

Curious what this looks like for your project?

Book a Discovery Call

Who we build for

Business simulation games have their place anywhere complex decisions are being made.

Corporate Learning and Development

Leadership development programs, finance and business acumen training, change management rollouts, or onboarding for complex roles. Through simulation, you’ll replace passive listening with dynamic decision making.

Strategy Consultancies

Client workshops that go beyond slides. Strategy execution simulations, scenario planning tools, and competitive dynamics exercises let clients experience the implications of strategic choices before committing.

Universities and Business Schools

Teaching complex systems (supply chains, financial markets, organizational behavior) through experiential formats that engage students and produce transferable insight. We work with both course-integrated and standalone simulation formats.

Case Study

When play surfaces

what meetings can't

To support the rollout of a large-scale process within the automotive group, a simulation game was developed that not only conveys specific content but also promotes problem-solving skills and cross-departmental collaboration.

Feedback through play
Because of the game setting, people spoke more openly. Participants started questioning the process itself: Issues that had not surfaced in months of meetings became visible during the simulation and could be addressed in the actual process design.

Want to see how this could work for your challenge?

Book a Discovery Call


Our own simulation work

Apart from client projects, we develop our own tools and simulations.

Sustain2030

Sustainability Simulation Games

Simulation game series to inspire enthusiasm and build skills for sustainable transformation. Used in over 50 universities and organizations internationally.

More about Sustain2030®
simcision

Systems thinking software

Model relationships and develop interactive simulations in our custom web-based simulation authoring software.

More about simcision®

Questions you might have

Let's make your simulation connect

In a one-hour discovery call, we’ll discuss your project, clarify what’s possible, and give you an honest assessment of scope and fit. No commitment required.

Schedule a Call Now

Prefer to write first? → info@icondu.de

Let us connect!

info@icondu.de Schedule Meeting

You’ll find us here:
iCONDU GmbH
Milchstraße 14
D-85049 Ingolstadt

We look forward to meeting you!